The global smartphone market has grown for three consecutive quarters, with a year-on-year growth of 12% in 2024Q2

Recently, market analysis agency Canalys released a report on the global smartphone market for the second quarter of 2024, showing a year-on-year growth of 12% to 288 million units, exceeding market expectations and marking the first time in double digits after ten quarters. number growth.

Canalys said that optimism in the global smartphone market continues to rise, driven by innovative technologies such as generative artificial intelligence (GenAI) and the recovery of mass market demand. Since the beginning of 2024, inflation in emerging markets has eased, spurring shipment growth in mainstream price segments. Manufacturers including Xiaomi and Transsion have seized the opportunity and are actively promoting product upgrades. As competition in the domestic market becomes increasingly fierce, Honor, OPPO and vivo will focus on expanding into international markets outside mainland China this year.

Samsung has refocused its strategy on the high-end market and continues to lead the global market with a market share of 18%; Apple follows closely behind, ranking second with a market share of 16%; Xiaomi ranks third, occupying the top spot this quarter With a market share of 15%, shipments increased by about 30% year-on-year, becoming the fastest growing company among the top five manufacturers; vivo ranked fourth with a market share of 9%; Transsion ranked among the top five manufacturers with a market share of 9%. Got to fifth place.

Canalys believes that Samsung and Apple are rapidly advancing high-end product strategies focusing on AI functions. Among them, Samsung introduced AI functions into its latest foldable device for the first time to enhance the experience, aiming to provide users with differentiated value. Apple has attracted everyone's attention through WWDC, and new products may demonstrate its leading position in technological innovation.