2024Q2 Global Tablet PC Report The new iPad pushes Apple to the top spot, while Huawei and Xiaomi continue to surge
Recently, market research organization IDC released a global tablet tracking report for the second quarter of 2024, showing that shipments increased by 22.1% year-on-year, totaling 34.4 million units. This result was driven by a combination of suppliers' product refresh and replacement cycles and inventory replenishment, which drove tablet shipments to surpass the pre-COVID-19 second quarter of 2019 (32.5 million units).
Analysts from IDC said that global tablet shipments in the second quarter of 2024 indicate that the market has emerged from the impact of the post-COVID-19 epidemic era, and it is expected that the update cycle and growth of emerging markets will continue to drive recovery in the short term. Among them, market leaders will continue to focus on improving technology, meeting the demand for high-end equipment, and leveraging the power of emerging technologies such as AI to open up a new niche market and provide innovative and differentiated products, while new market entrants will focus on Global expansion.
Apple topped the list in the second quarter of 2024, with shipments of 12.3 million units, a year-on-year increase of 18.2%, and a market share of 35.8%. With the release of new 11/13-inch iPad Air and iPad Pro models, Apple finally Growth has been achieved, except in the Chinese market, which has been mainly affected by fierce competition from local manufacturers. The largest manufacturer of Android tablets is Samsung, which ranked second, with shipments of 6.9 million units, a year-on-year increase of 18.6%, and a corresponding market share of 20.1%. Although it did not launch any new models, due to the same period last year The base is low, allowing Samsung to also achieve growth.
Lenovo ranked third, with shipments of 2.5 million units, a year-on-year increase of 16.7%, and a market share of 7.3%. Among them, detachable tablets increased by 39.7% year-on-year, much higher than ordinary tablets (11.7%). ; Huawei ranked fourth, with shipments of 2.3 million units, a year-on-year growth of 40.3%, continuing the growth momentum of the previous quarter, with a corresponding market share of 6.8%. The new MatePad 11.5S performed well, and in There were good gains in the promotion activities in June; Xiaomi ranked fifth. The growth momentum of shipments in this quarter was similar to that of the previous quarter, almost doubling, with a year-on-year increase of 94.7%, reaching 2 million units. , occupying 5.8% market share.